New York, NY – [February 1, 2013] -Education Through Music will be featured this month by Passenger Project, Inc. (passengerproject.org) on its website as its February “Arts & Culture” charity. Passenger Project, conceived in August 2011, is an online retailer store dedicated to raising funds and promoting charities embodying a month’s preselected cause. Their mission, “Twelve months, twelve causes,” strives to leverage the power of the internet to mobilize younger audiences around issues that matter to them—in a tangible way. As their website promotes, with Passenger Project, you can “wear your support on your sleeve.”
Passenger Project selected ETM after careful consideration and rigorous research. ETM was selected in recognition of our work partnering with New York City schools to provide comprehensive music education to more than 14,000 students weekly. Kevin Ciminelli, Co-Founder of Passenger Project, stated that Passenger Project, a Long Island-based company, was excited to collaborate with ETM and support a music-oriented education program in the New York area.
Of the net profit made from all sales during February, 50% will support ETM’s Partner School Program. Passenger Project has also created a link for visitors interested in making a separate or direct contribution to ETM.
To celebrate the February arts theme, Passenger Project also introduced “Passion Prevails”—a limited-edition print—which seeks to ignite a passion for music education. In addition, Passenger Project will launch its first, long-awaited clothing line on February 12th, which will undoubtedly help increase site traffic and profits, interest and support.
“Education Through Music is thrilled to partner with Passenger Project during February and is excited to engage new music education advocates,” stated Education Through Music’s Executive Director Katherine Damkohler.
About Education Through Music
Education Through Music (ETM) partners with inner-city schools to provide all students with music as a core subject, and to create school communities that value the arts. ETM’s mission is to promote the use of music in schools as a means of enhancing students’ academic performance and general development. The ETM model currently serves 14,000 students in 28 inner-city schools in New York City, and our model reaches another 8,000 children through the work of our licensed affiliate organizations in Los Angeles and the Bay Area. For more information please visit www.ETMonline.org.
Contact: Tim Lemberger, Director of Communications, 212-972-4788, ext. 202, tlemberger@ETMonline.org